Webster PR Students Provide Communications Planning for ...

Students present their communications plan for the 2012 Webster Groves Art & Air Fair.

Community organizations now have strategic communications plans prepared by Webster University senior Public Relations students. The capstone Public Relations Campaigns course provides an opportunity each spring for students to work for community clients. This year students presented their work to the Webster Groves Community Arts Foundation and three other clients on May 3.

The students prepared a communications plan and tactics for the annual Art & Air art show in Webster Groves as well as the Society of St. Vincent de Paul of St. Louis, the Animal Protective Association of Missouri and BARC St. Louis, a community agency that raises funds to pay for spaying and neutering pets for owners who can?t afford the cost.

Students present event ideas to representatives of BARC St. Louis.

Each student team prepared a comprehensive communications plan for its client that included message development, audience research, messaging strategies, communications tactics and methods of evaluating effectiveness. They also prepared prototype and template communications materials for the organizations to use for their programs.

During the past several years the Capstone PR Campaigns class has completed communications planning for more than 25 clients including non-profit organizations, businesses, community organizations and government agencies.

The capstone projects are a win for both the students and the community. Students leave the University with real experience and pieces for their portfolios, and community organizations have the benefit of specialized public relations planning and advice they can use to improve awareness of their programs.

The Public Relations Capstone course is the last class undergraduate public relations majors take before they graduate. Gary Ford, associate professor of Communications & Journalism, School of Communcations, teaches the course.

The student team and clients for the Webster Community Arts Foundation.

PR students present campaign materials to Robert Vogel, director of development for the Society of St. Vincent de Paul of St. Louis.

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Photo Captions:

[Top: Webster Art & Air fair presentation - from left, Diana Thomas, Patty Sneft, Stephen Schroeder and Kate Coen.]

[Second: Students present campaign materials to Robert Vogel, director of development for the Society of St. Vincent de Paul of St. Louis - from left: Melissa Breer, Heather Dunsford, Erica Cook, Aubrey Gohl and Adam Groerich, account executive.]

[Above left: Webster Community Arts Foundation presentation - standing from left: Patty Sneft, account executive, Diana Thomas, Stephen Schroedeer and Kate Coen. Seated: Steve Brenner and Ginger Krueger, managing director, Webster Community Arts Foundation.]

[Above right: Campaign presented for BARC St. Louis - from left, Amanda Archangle and Hannah Uhlenbrock.]

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